Free resources.
The tools and playbooks we use to build owned reach. Free, no fluff. Steal the system.
Free tool
Owned Reach Calculator
Enter your monthly budget and see the views an owned network delivers versus paid ads, using real campaign CPMs.
OpenPlaybook
The Clipping Campaign Playbook
The 6-step system behind campaigns that added 5M–500M views: sourcing, hooks, batching, posting, and scaling.
OpenSwipe file
30 Short-Form Hooks That Stop the Scroll
Thirty field-tested hook patterns by category, with the psychology behind each and how to adapt them to your niche.
OpenRoadmap
The 90-Day Owned Distribution Roadmap
Week-by-week: from first clips to a working network of pages that compounds reach you keep.
OpenCost guide
What Does a Clipping Campaign Cost?
Real numbers: clipper rates, monthly budgets, and how the effective CPM falls under $1 as the network compounds.
OpenComparison
Clipping vs Paid Ads: The Real CPM Math
The same dollar side by side: $6-14 auction CPMs that reset monthly versus verified views you keep earning from.
Open