Cost guide

What does a clipping campaign cost?

The short answer: clippers earn $1–3 per 1,000 verified views, and managed campaigns run from $1,990 to $9,900+ a month. The long answer is why the effective cost per view keeps falling the longer a campaign runs.

The four things you pay for.

Clipper payouts
The pay-per-view core of the campaign. Clippers earn $1-3 per 1,000 verified views, so a $5K pool buys roughly 3.3M verified views. You only pay for views that actually happened.
Clip production
Cutting long footage into hooks, formats, and platform-native variants. In a managed campaign this is covered by the monthly fee; hiring editors yourself runs $10-30 per clip.
Owned pages
Fan pages, theme pages, and sub-accounts that post daily. Setup is front-loaded; the cost of running them falls per view as they grow, which is what drags the effective CPM down over time.
Management & strategy
Hook banks, calendars, format testing, clipper QA, fraud filtering, and weekly reporting. This is the part that separates a campaign from a folder of clips.

The math on a real budget.

Take a $5,000 clipper pool. At the going rate of $1–3 per 1,000 verified views, that buys roughly 3.3M verified views, a $1.50 effective CPM before the network effect does anything. Then the compounding starts: winning clips get recut across owned pages, the pages grow, and reach stops costing money per view. Across full campaigns the blended effective CPM falls under $1. Our best case, a $4K campaign that reached 200M+ views, worked out to roughly $0.02 per 1,000 views.

What managed campaigns cost.

$1,990/moLaunch
~30 clips, 3 owned pages, 2 platforms. Proves the model in your niche.
$4,900/moGrowth
~100 clips, 8 pages, all four platforms, managed clipper pool. The full engine.
$9,900+/moScale
12+ page network, clippers at scale, influencer seeding, dedicated strategist.

Every plan carries the same promise: 5M+ extra views in your first 90 days, or you don't pay. Full details on the pricing page.

Common questions.

What is the cheapest way to run a clipping campaign?
Fund a clipper pool directly at $1-3 per 1,000 verified views. A $2,000 pool buys roughly 1-2M verified views. The trade-off is everything around it: sourcing clippers, verifying views, filtering fraud, and supplying clips they can actually post.
What does a managed clipping campaign cost per month?
Managed campaigns run from $1,990/mo for a starter engine to $9,900+/mo for a full network with influencer seeding. Clipper payouts are billed at cost on top, so the fee buys the system, not marked-up views.
What CPM should I expect from clipping?
Direct clipper spend prices at a $1-3 CPM. As owned pages grow and winning clips get recut across the network, the blended effective CPM falls under $1. Our best case, a $4K campaign that reached 200M+ views, worked out to roughly $0.02 per 1,000 views.
How is that different from paid ads?
Paid social CPMs typically run $6-14, and the meter resets to zero when spend stops. Clipping spend leaves behind clips that keep circulating and accounts that keep growing.

Want the numbers for your budget specifically? The Owned Reach Calculator compares what your spend buys on an owned network versus paid ads, and the clipping vs paid ads breakdown shows the CPM math side by side.

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