How do you choose a clipping agency?
Run six checks: how views are verified (platform analytics, not screenshots), whether clipper payouts pass through at cost, case studies that show clip counts behind the view totals, month-to-month terms, a human review gate on submissions, and who owns the pages when the campaign ends. An agency that fails the verification or ownership question is renting you numbers.
The questions that expose weak agencies
Ask: 'What exactly counts as a view, and can I see it in platform analytics?' 'Do you mark up clipper payouts?' 'Show me a campaign dashboard, not a highlight reel.' 'If I leave, what do I keep?' Strong agencies answer all four in writing. A view total with no clip count behind it can hide one lucky post, so ask for both numbers together.
Guarantees separate confidence from sales copy
Anyone can promise reach; the question is who carries the risk if it doesn't arrive. Month-to-month billing plus a performance guarantee puts the risk on the agency. Media First's version: an extra 5M+ verified views in your first 90 days, or you don't pay, and you keep the page network either way.
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